Aruba, a jewel in the Caribbean, boasts an abundance of sunshine year-round, making it an ideal canvas for painting a green and sustainable future. In this radiant paradise, the adoption of solar energy gadgets and technologies is illuminating the path towards a...
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“Embracing Solar Power in Aruba: A Bright Future Ahead”
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The Natural Bridge of Aruba: A Lost Wonder and Its Legacy
Nature’s wonders are a testament to its power and beauty, but they are not eternal. Aruba's iconic Natural Bridge, a marvel formed by erosion, was once a significant symbol of the island's rugged coastline and a top tourist attraction. Its sudden collapse in 2005 was...
Opinion:
Who Owns Aruba’s Beaches? A Call for Fairness in Public Spaces Aruba’s pristine beaches are its crown jewel, a symbol of freedom, beauty, and a way of life for locals and tourists alike. Yet, a troubling trend is raising eyebrows across the island: hotels occupying...
Challenging the Status Quo: The Leadership Aruba Needs for Change
Aruba faces many challenges that demand bold and decisive action. From economic diversification to sustainable development, and from combating inequality to enhancing governance, the island’s progress hinges on leaders willing to challenge the status quo. However,...
Beauty:
Aruba Carnival Makeup: A Celebration of Color, Sparkle, and Creativity Aruba Carnival is one of the most vibrant and exciting festivals in the Caribbean, and it's not just the parades and music that get everyone talking—it's the bold and imaginative makeup that steals...
Activemirror. Announces Debut Album “Though The Night Is Not Over”
ARUBA, Jan. 14, 2025 – Activemirror. is thrilled to announce the release of its debut album, "Though The Night Is Not Over," which will be available on major streaming platforms starting Friday, Jan. 17, 2025. Recorded in late 2024, the album features the...
Should the Aruba Tourism Authority Be More Independent?
The Aruba Tourism Authority (ATA) plays a pivotal role in driving the island’s economy, contributing significantly to employment and revenue through its efforts to attract visitors. However, questions arise about whether the ATA operates with sufficient independence...
Discover Aruba’s Hidden Treasures: Hiking Adventures on a Desert Island
Aruba, famous for its turquoise waters and white sandy beaches, has a hidden side that adventurous travelers can’t afford to miss. Beyond its vibrant culture and iconic resorts, this desert island in the Caribbean offers a range of stunning hiking experiences that...
Cash Resurgence in Aruba: A Backward Step or a Necessary Adjustment?”
In recent months, a new trend has emerged across Aruba’s business sector: the shift away from accepting bank cards or charging customers an extra fee for card transactions. This shift is driven by rising transaction fees imposed by financial institutions, with some...
“Supporting Local Businesses in Aruba: Economic Growth or Financial Strain?”
The "Buy Local" movement has gained traction in Aruba, with initiatives like AWEMainta advocating for supporting local businesses as a way to strengthen the island’s economy. The premise is simple: when residents choose locally made goods and services over imports,...
Integration as a Foundation for Aruba’s Next Chapter
Aruba’s thriving tourism industry serves as the backbone of its economy, attracting millions of visitors annually. Central to this success is a significant yet often overlooked group—Spanish-speaking immigrants. These individuals form a critical segment of the...
Strengthening Aruban Businesses Through Global Partnerships
For Aruban businesses, expanding internationally is a strategic way to strengthen competitiveness at home while opening doors to new revenue streams abroad. Whether the focus is on forming partnerships to enhance operations in Aruba or establishing a presence in other...
Good to Know: Aruba’s Carnival: A Cultural Extravaganza
Aruba's Carnival is a vibrant celebration that showcases the island's rich cultural heritage and diverse influences. Its evolution can be traced through several key phases: Early Beginnings (1921–1945): The roots of Aruba's Carnival date back to 1921, when social...
Vacancy Tax: A Solution for Abandoned Buildings in Aruba’s Mainstreets
In both Oranjestad and San Nicolas, long-term vacant buildings have become a growing problem. These vacant properties contribute to a rundown appearance of the main streets and hinder economic and social vitality. Many owners, often without mortgage burdens, demand...
Upgrading Aruba to Attract High-Spending Tourists
Aruba’s tourism industry is vital to its economy, but to attract high-spending tourists, the island must elevate its offerings. Affluent travelers seek more than sun and sand—they want luxury, exclusivity, and authentic experiences. Upgrades in accommodations,...
Editorial: A Strong Leader Makes a Strong Team: How Inspiration Makes the Difference
Leadership is more than a title. It is an art, a responsibility, and a test of character. A great team can thrive under the right leader, but it can also fall apart under a leader who doesn't know how to inspire. As the saying goes: "Under enough pressure, everything...
Other News
Greenland Picks Europe Over U.S. in Critical Minerals Pact
Greenland has signed a major strategic partnership with the European Union to develop sustainable raw materials value chains, a move that could reshape global supply chains and diminish U.S. influence in the Arctic. The agreement, formalized through a Memorandum of...
Justice or Evasion? Boeing’s 737 Max Settlement Divides Global Opinion
Boeing has reached a tentative agreement with the U.S. Department of Justice to pay over $1.1 billion, allowing the aviation giant to avoid criminal prosecution related to the two deadly 737 Max crashes in 2018 and 2019. But while this deal helps Boeing sidestep a...
Europe’s Power Outages Raise Questions: Is There a Bigger Plot?
In what seems to be more than just coincidence, Europe has been hit by a string of major power outages in recent months—some now under investigation for potential sabotage. From southern France to the Iberian Peninsula and Northern Europe, the incidents have left...
Chemical Castration Goes Global: A Controversial Cure for Repeat Offenders
The United Kingdom has taken a bold step by expanding its pilot program of voluntary chemical castration for sex offenders to 20 prisons across England. The move, announced by Justice Secretary Shabana Mahmood, is aimed at reducing reoffending rates and easing prison...
California Lighthouse in Aruba: Guiding Ships and Tourists Alike”
The California Lighthouse in Aruba, a striking cylindrical structure, stands proudly on the northwest tip of the island, serving as both a maritime guide and a sought-after tourist attraction. Built between 1914 and 1916, this iconic lighthouse was named after the...