Nature’s wonders are a testament to its power and beauty, but they are not eternal. Aruba's iconic Natural Bridge, a marvel formed by erosion, was once a significant symbol of the island's rugged coastline and a top tourist attraction. Its sudden collapse in 2005 was...
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The Natural Bridge of Aruba: A Lost Wonder and Its Legacy
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Opinion:
Who Owns Aruba’s Beaches? A Call for Fairness in Public Spaces Aruba’s pristine beaches are its crown jewel, a symbol of freedom, beauty, and a way of life for locals and tourists alike. Yet, a troubling trend is raising eyebrows across the island: hotels occupying...
Challenging the Status Quo: The Leadership Aruba Needs for Change
Aruba faces many challenges that demand bold and decisive action. From economic diversification to sustainable development, and from combating inequality to enhancing governance, the island’s progress hinges on leaders willing to challenge the status quo. However,...
Beauty:
Aruba Carnival Makeup: A Celebration of Color, Sparkle, and Creativity Aruba Carnival is one of the most vibrant and exciting festivals in the Caribbean, and it's not just the parades and music that get everyone talking—it's the bold and imaginative makeup that steals...
Activemirror. Announces Debut Album “Though The Night Is Not Over”
ARUBA, Jan. 14, 2025 – Activemirror. is thrilled to announce the release of its debut album, "Though The Night Is Not Over," which will be available on major streaming platforms starting Friday, Jan. 17, 2025. Recorded in late 2024, the album features the...
Should the Aruba Tourism Authority Be More Independent?
The Aruba Tourism Authority (ATA) plays a pivotal role in driving the island’s economy, contributing significantly to employment and revenue through its efforts to attract visitors. However, questions arise about whether the ATA operates with sufficient independence...
Discover Aruba’s Hidden Treasures: Hiking Adventures on a Desert Island
Aruba, famous for its turquoise waters and white sandy beaches, has a hidden side that adventurous travelers can’t afford to miss. Beyond its vibrant culture and iconic resorts, this desert island in the Caribbean offers a range of stunning hiking experiences that...
Cash Resurgence in Aruba: A Backward Step or a Necessary Adjustment?”
In recent months, a new trend has emerged across Aruba’s business sector: the shift away from accepting bank cards or charging customers an extra fee for card transactions. This shift is driven by rising transaction fees imposed by financial institutions, with some...
“Supporting Local Businesses in Aruba: Economic Growth or Financial Strain?”
The "Buy Local" movement has gained traction in Aruba, with initiatives like AWEMainta advocating for supporting local businesses as a way to strengthen the island’s economy. The premise is simple: when residents choose locally made goods and services over imports,...
Integration as a Foundation for Aruba’s Next Chapter
Aruba’s thriving tourism industry serves as the backbone of its economy, attracting millions of visitors annually. Central to this success is a significant yet often overlooked group—Spanish-speaking immigrants. These individuals form a critical segment of the...
Strengthening Aruban Businesses Through Global Partnerships
For Aruban businesses, expanding internationally is a strategic way to strengthen competitiveness at home while opening doors to new revenue streams abroad. Whether the focus is on forming partnerships to enhance operations in Aruba or establishing a presence in other...
Good to Know: Aruba’s Carnival: A Cultural Extravaganza
Aruba's Carnival is a vibrant celebration that showcases the island's rich cultural heritage and diverse influences. Its evolution can be traced through several key phases: Early Beginnings (1921–1945): The roots of Aruba's Carnival date back to 1921, when social...
Vacancy Tax: A Solution for Abandoned Buildings in Aruba’s Mainstreets
In both Oranjestad and San Nicolas, long-term vacant buildings have become a growing problem. These vacant properties contribute to a rundown appearance of the main streets and hinder economic and social vitality. Many owners, often without mortgage burdens, demand...
Upgrading Aruba to Attract High-Spending Tourists
Aruba’s tourism industry is vital to its economy, but to attract high-spending tourists, the island must elevate its offerings. Affluent travelers seek more than sun and sand—they want luxury, exclusivity, and authentic experiences. Upgrades in accommodations,...
Editorial: A Strong Leader Makes a Strong Team: How Inspiration Makes the Difference
Leadership is more than a title. It is an art, a responsibility, and a test of character. A great team can thrive under the right leader, but it can also fall apart under a leader who doesn't know how to inspire. As the saying goes: "Under enough pressure, everything...
Vale Croes: The Pioneer of Aruban Culture and Humor
A Legendary Entertainer and Singer Rudolfo Valentino "Vale" Croes (November 5, 1951 – April 6, 2015) is considered an icon of Aruban culture. Known for his unforgettable humor, singing talent, and love for the island, he made a deep impression on the local...
Other News
Three Promotions in Three Years: Wrexham’s Incredible Climb
WREXHAM, Wales — Wrexham AFC, the club made famous by Hollywood owners Ryan Reynolds and Rob McElhenney, has achieved a historic third consecutive promotion, putting them just one tier away from the Premier League. Following a 3-0 victory over Charlton Athletic at...
Cinco de Mayo 2025: Garcia, Inoue, Canelo, Haney, Lopez Headline Historic Weekend
This Cinco de Mayo weekend promises to deliver one of the most electrifying stretches in recent boxing memory. From Friday through Sunday, fight fans will be treated to three consecutive nights of action featuring some of the sport’s brightest stars — and in some of...
“At Risk If Returned”: Cubans Detained by ICE Decades After Deportation Orders
U.S. Immigration and Customs Enforcement (ICE) has recently begun arresting Cuban nationals who have lived in the United States for decades under old, previously unenforced deportation orders dating back to the 1980s. The new arrests have sparked fear among Cuban...
Google Confirms It Paid Samsung to Preinstall Gemini AI Assistant
In a surprising revelation during a recent court testimony, Google’s vice president of platforms and device partnerships admitted that the company paid Samsung a significant sum to preinstall its new AI assistant, Gemini, on Samsung smartphones. The disclosure has...
Shein Raises U.S. Prices as Trade Tensions With China Grow
Chinese fast-fashion giant Shein has increased prices for American consumers, responding to looming import tariffs that will soon apply to small package shipments from China. A recent investigation by Bloomberg revealed that many products—including dresses, toys, and...