Aruba’s tourism industry is vital to its economy, but to attract high-spending tourists, the island must elevate its offerings. Affluent travelers seek more than sun and sand—they want luxury, exclusivity, and authentic experiences. Upgrades in accommodations,...
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Upgrading Aruba to Attract High-Spending Tourists
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Editorial: A Strong Leader Makes a Strong Team: How Inspiration Makes the Difference
Leadership is more than a title. It is an art, a responsibility, and a test of character. A great team can thrive under the right leader, but it can also fall apart under a leader who doesn't know how to inspire. As the saying goes: "Under enough pressure, everything...
Vale Croes: The Pioneer of Aruban Culture and Humor
A Legendary Entertainer and Singer Rudolfo Valentino "Vale" Croes (November 5, 1951 – April 6, 2015) is considered an icon of Aruban culture. Known for his unforgettable humor, singing talent, and love for the island, he made a deep impression on the local...
Reforms for a Sustainable Budgeting System in Aruba
In the recent report on the Land Package of Aruba, titled "Implementation Agenda and Report for the Land Package of Aruba (September 1, 2024 – March 31, 2025)," financial management reforms in Aruba mark a new phase in the development of transparent, efficient, and...
Changes to Aruba Online ED-Card Procedure Affecting Non-Resident Students
New Sustainability Fee and Updates to Aruba Online ED-Card for Travelers The Aruba Department of Immigration and AWSS (Aruba Web Services System) have introduced changes to the Aruba Online ED-Card process, including the implementation of a Sustainability Fee for...
Hilton Aruba Hosts Elegant Evening Reception to Thank Local Partners and Celebrate Resort Enhancements
Team members of the Sales, Catering, and Marketing departments at the Hilton Aruba Resort & Casino recently put together a beautiful evening reception to thank partners from the local business community for their continuous support in 2024. Co-hosting the...
Miss Universe 2024: Anouk Eman Shines on the International Stage for Aruba
Aruba’s Anouk Eman made her mark on the global stage during the Miss Universe 2024 pageant, held last Saturday at the Arena CDMX. While Denmark’s Victoria Kjær Theilvig ultimately took the crown, Eman’s outstanding performance brought pride to Aruba as she secured a...
Rocktober Festival 2024: Aruba’s Ultimate Rock Show Draws Unmatched Energy and Passion
Paseo Herencia, Palm Beach – For a magical night, Aruba’s Paseo Herencia became the beating heart of rock as the island’s iconic Rocktober Festival roared to life, pulling together fans, musicians, and new faces into a high-energy, unforgettable experience. Travelers...
Can the Sea Become the Next Economic Pillar of Aruba?
For many years, Aruba has heavily relied on its tourism industry as the backbone of its economy. However, as the island seeks to diversify its revenue streams, its surrounding waters offer tremendous potential for economic growth. By investing in maritime industries...
ActiveMirror Breaks Through: Indie Alt-Rock Band Joins Taco Bell’s Feed The Beat Ahead of New Album Release
Oranjestad, Aruba - Secret Agent Man Music is excited to announce that indie alternative band ActiveMirror has been selected for Taco Bell International’s Feed The Beat program. This program showcases emerging artists from the U.S. and beyond, offering them growth...
Gen Z Calls Out Older Generations in Aruba for Political Inaction
In Aruba, Generation Z is emerging as a powerful force for change, demanding more action on key issues like environmental protection, economic inequality, and social justice. Young Arubans are increasingly criticizing older generations for not doing enough to address...
Activemirror: From Humble Beginnings to Rising Stars
Who is Activemirror? In short, they’re a group of four talented young musicians from Aruba, creating a blend of sounds that's captured the hearts of listeners around the world. Let’s start with Elias Janssen, the bassist. He’s the shy, quiet one, usually tucked away...
San Nicolas, Aruba: Revitalizing Culture Through Murals
San Nicolas, affectionately known as Aruba’s “Sunrise City,” is a vibrant testament to artistic and cultural rejuvenation. Located on the island’s southeastern coast, this town has transformed into a colorful open-air gallery, thanks to an ambitious mural project that...
De Olde Molen: A Dutch Gem in Aruba
Palm Beach, Aruba — Situated in the picturesque area of Palm Beach, De Olde Molen, often known as the Old Dutch Windmill, stands as a captivating symbol of cultural heritage and historical continuity. This iconic windmill, with its rich history spanning over two...
Tropical Storm Ernesto Skirts Caribbean, Brings Heat and Dry Air to ABC Islands
Caribbean Sea – Tropical Storm Ernesto has formed in the Atlantic, bringing the predicted hyperactive hurricane season into sharper focus. As the storm races west-northwest, residents of the eastern Caribbean are bracing for heavy rainfall, gusty winds, and dangerous...
Aruba Secures Historic Victory at CONCACAF U-15 Women’s Championship
Oranjestad, Aruba — The Aruba U-15 women's football team has made history by winning their first-ever international championship at the CONCACAF U-15 Women's Tournament. In a thrilling final match held on home soil, the Aruban team triumphed 2-1 over St. Lucia,...
Other News
Yankees’ New ‘Torpedo Bats’ Prompt Debate After Historic Power Surge
The New York Yankees are generating buzz across Major League Baseball following their introduction of a new bat design that helped fuel a record-breaking performance. Known as "torpedo bats," the new equipment contributed to a historic nine home runs in a single game...
Drugmakers Tumble After Top FDA Vaccine Chief Steps Down
The sudden resignation of Dr. Peter Marks, the head of the FDA’s Center for Biologics Evaluation and Research, has sent shockwaves through the pharmaceutical and biotech industries. Dr. Marks, a central figure in the U.S. vaccine rollout during the COVID-19 pandemic,...
Gold and Geopolitics: Germany’s Warning Sparks Debate on U.S. Reserves
Germany is once again raising questions about the safety of its gold reserves stored abroad, particularly the large share held at the Federal Reserve Bank of New York. With over 3,351 tonnes of gold, Germany is the second-largest holder of gold reserves in the...
Consumer Confidence Hits Four-Year Low Amid Rising Recession Fears
Consumer confidence in the U.S. has fallen sharply, signaling rising anxiety among Americans about the economy’s direction. According to the latest survey by the Conference Board, the consumer confidence index dropped by 7.2 points in March, reaching 92.9—the lowest...
Brazilian Football Federation Doubts Dorival Junior After Humiliating Defeat to Argentina
The Brazilian Football Confederation (CBF) is on the verge of making a crucial decision regarding the future of head coach Dorival Junior. Following the painful 4-1 defeat against Argentina in the World Cup qualifiers, the pressure on the coach has increased...