ARUBA, Jan. 14, 2025 – Activemirror. is thrilled to announce the release of its debut album, "Though The Night Is Not Over," which will be available on major streaming platforms starting Friday, Jan. 17, 2025. Recorded in late 2024, the album features the...
HeadlineNEWS
Activemirror. Announces Debut Album “Though The Night Is Not Over”
Should the Aruba Tourism Authority Be More Independent?
The Aruba Tourism Authority (ATA) plays a pivotal role in driving the island’s economy, contributing significantly to employment and revenue through its efforts to attract visitors. However, questions arise about whether the ATA operates with sufficient independence...
Discover Aruba’s Hidden Treasures: Hiking Adventures on a Desert Island
Aruba, famous for its turquoise waters and white sandy beaches, has a hidden side that adventurous travelers can’t afford to miss. Beyond its vibrant culture and iconic resorts, this desert island in the Caribbean offers a range of stunning hiking experiences that...
Cash Resurgence in Aruba: A Backward Step or a Necessary Adjustment?”
In recent months, a new trend has emerged across Aruba’s business sector: the shift away from accepting bank cards or charging customers an extra fee for card transactions. This shift is driven by rising transaction fees imposed by financial institutions, with some...
“Supporting Local Businesses in Aruba: Economic Growth or Financial Strain?”
The "Buy Local" movement has gained traction in Aruba, with initiatives like AWEMainta advocating for supporting local businesses as a way to strengthen the island’s economy. The premise is simple: when residents choose locally made goods and services over imports,...
Strengthening Aruban Businesses Through Global Partnerships
For Aruban businesses, expanding internationally is a strategic way to strengthen competitiveness at home while opening doors to new revenue streams abroad. Whether the focus is on forming partnerships to enhance operations in Aruba or establishing a presence in other...
Good to Know: Aruba’s Carnival: A Cultural Extravaganza
Aruba's Carnival is a vibrant celebration that showcases the island's rich cultural heritage and diverse influences. Its evolution can be traced through several key phases: Early Beginnings (1921–1945): The roots of Aruba's Carnival date back to 1921, when social...
Vacancy Tax: A Solution for Abandoned Buildings in Aruba’s Mainstreets
In both Oranjestad and San Nicolas, long-term vacant buildings have become a growing problem. These vacant properties contribute to a rundown appearance of the main streets and hinder economic and social vitality. Many owners, often without mortgage burdens, demand...
Upgrading Aruba to Attract High-Spending Tourists
Aruba’s tourism industry is vital to its economy, but to attract high-spending tourists, the island must elevate its offerings. Affluent travelers seek more than sun and sand—they want luxury, exclusivity, and authentic experiences. Upgrades in accommodations,...
Editorial: A Strong Leader Makes a Strong Team: How Inspiration Makes the Difference
Leadership is more than a title. It is an art, a responsibility, and a test of character. A great team can thrive under the right leader, but it can also fall apart under a leader who doesn't know how to inspire. As the saying goes: "Under enough pressure, everything...
Vale Croes: The Pioneer of Aruban Culture and Humor
A Legendary Entertainer and Singer Rudolfo Valentino "Vale" Croes (November 5, 1951 – April 6, 2015) is considered an icon of Aruban culture. Known for his unforgettable humor, singing talent, and love for the island, he made a deep impression on the local...
Reforms for a Sustainable Budgeting System in Aruba
In the recent report on the Land Package of Aruba, titled "Implementation Agenda and Report for the Land Package of Aruba (September 1, 2024 – March 31, 2025)," financial management reforms in Aruba mark a new phase in the development of transparent, efficient, and...
Changes to Aruba Online ED-Card Procedure Affecting Non-Resident Students
New Sustainability Fee and Updates to Aruba Online ED-Card for Travelers The Aruba Department of Immigration and AWSS (Aruba Web Services System) have introduced changes to the Aruba Online ED-Card process, including the implementation of a Sustainability Fee for...
Hilton Aruba Hosts Elegant Evening Reception to Thank Local Partners and Celebrate Resort Enhancements
Team members of the Sales, Catering, and Marketing departments at the Hilton Aruba Resort & Casino recently put together a beautiful evening reception to thank partners from the local business community for their continuous support in 2024. Co-hosting the...
Miss Universe 2024: Anouk Eman Shines on the International Stage for Aruba
Aruba’s Anouk Eman made her mark on the global stage during the Miss Universe 2024 pageant, held last Saturday at the Arena CDMX. While Denmark’s Victoria Kjær Theilvig ultimately took the crown, Eman’s outstanding performance brought pride to Aruba as she secured a...
Rocktober Festival 2024: Aruba’s Ultimate Rock Show Draws Unmatched Energy and Passion
Paseo Herencia, Palm Beach – For a magical night, Aruba’s Paseo Herencia became the beating heart of rock as the island’s iconic Rocktober Festival roared to life, pulling together fans, musicians, and new faces into a high-energy, unforgettable experience. Travelers...
Other News
From Mercedes to Maranello: Hamilton Realizes His Ferrari Dream
Lewis Hamilton, the seven-time Formula One world champion, marked a historic milestone on his first official day as a Ferrari driver. The 40-year-old, who shocked the motorsport world by leaving Mercedes after 12 successful years, has fulfilled a lifelong dream of...
AI Revolution in Sports Judging: X Games Leads the Charge
The X Games in Aspen is setting a new precedent in sports technology by introducing artificial intelligence (AI) into halfpipe judging. This groundbreaking experiment aims to enhance objectivity in a domain where human judgment has often been criticized for errors....
Pope Francis Takes Decisive Action: Dissolves Scandal-Plagued Catholic Group
In a landmark decision, Pope Francis has dissolved the Sodalitium Christianae Vitae, a prominent Catholic religious community based in South America. This move follows years of investigations into allegations of sexual and psychological abuse by the group’s founder,...
Why the U.S. Decided to Cut Ties with the WHO and What’s Next
The United States’ announcement of its intent to withdraw from the World Health Organization (WHO) has raised global concern and sparked intense debate. The decision reflects multiple grievances and strategic priorities. Here are five reasons often cited for such a...
Humanitarian Crisis in Catatumbo Region: Violence and Displacement
The Catatumbo region in Norte de Santander, Colombia, is in the grip of a severe humanitarian crisis caused by violent clashes between the National Liberation Army (ELN) and dissident factions of the Revolutionary Armed Forces of Colombia (FARC). This escalating...