The Hidden Scars of Aruba: Lago Oil’s Pitch Dump in Grapefield For decades, Aruba has been a paradise known for its pristine beaches and turquoise waters. However, beneath its natural beauty lies an environmental scar left by one of the island’s most significant...
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Activemirror: The First Aruban Band to Perform at NXNE30 Music Festival
Aruba's music scene is making history as Activemirror becomes the first Aruban band to perform at North by Northeast (NXNE), the renowned music and arts festival in Toronto, Canada. Set to take the stage at this year’s edition of NXNE, the band will be representing...
Embark on a Luxurious Escape: Your Invitation to Renaissance Aruba’s Flamingo Beach Cabanas.
Indulge in the epitome of tropical luxury as you're cordially invited to experience Renaissance Aruba's Flamingo Beach Cabanas, where sun-kissed sands meet private oceanfront bliss. Elevate your vacation to unprecedented levels of relaxation and opulence by securing...
The Natural Bridge of Aruba: A Lost Wonder and Its Legacy
Nature’s wonders are a testament to its power and beauty, but they are not eternal. Aruba's iconic Natural Bridge, a marvel formed by erosion, was once a significant symbol of the island's rugged coastline and a top tourist attraction. Its sudden collapse in 2005 was...
Opinion:
Who Owns Aruba’s Beaches? A Call for Fairness in Public Spaces Aruba’s pristine beaches are its crown jewel, a symbol of freedom, beauty, and a way of life for locals and tourists alike. Yet, a troubling trend is raising eyebrows across the island: hotels occupying...
Challenging the Status Quo: The Leadership Aruba Needs for Change
Aruba faces many challenges that demand bold and decisive action. From economic diversification to sustainable development, and from combating inequality to enhancing governance, the island’s progress hinges on leaders willing to challenge the status quo. However,...
Beauty:
Aruba Carnival Makeup: A Celebration of Color, Sparkle, and Creativity Aruba Carnival is one of the most vibrant and exciting festivals in the Caribbean, and it's not just the parades and music that get everyone talking—it's the bold and imaginative makeup that steals...
Activemirror. Announces Debut Album “Though The Night Is Not Over”
ARUBA, Jan. 14, 2025 – Activemirror. is thrilled to announce the release of its debut album, "Though The Night Is Not Over," which will be available on major streaming platforms starting Friday, Jan. 17, 2025. Recorded in late 2024, the album features the...
Should the Aruba Tourism Authority Be More Independent?
The Aruba Tourism Authority (ATA) plays a pivotal role in driving the island’s economy, contributing significantly to employment and revenue through its efforts to attract visitors. However, questions arise about whether the ATA operates with sufficient independence...
Discover Aruba’s Hidden Treasures: Hiking Adventures on a Desert Island
Aruba, famous for its turquoise waters and white sandy beaches, has a hidden side that adventurous travelers can’t afford to miss. Beyond its vibrant culture and iconic resorts, this desert island in the Caribbean offers a range of stunning hiking experiences that...
Cash Resurgence in Aruba: A Backward Step or a Necessary Adjustment?”
In recent months, a new trend has emerged across Aruba’s business sector: the shift away from accepting bank cards or charging customers an extra fee for card transactions. This shift is driven by rising transaction fees imposed by financial institutions, with some...
“Supporting Local Businesses in Aruba: Economic Growth or Financial Strain?”
The "Buy Local" movement has gained traction in Aruba, with initiatives like AWEMainta advocating for supporting local businesses as a way to strengthen the island’s economy. The premise is simple: when residents choose locally made goods and services over imports,...
Strengthening Aruban Businesses Through Global Partnerships
For Aruban businesses, expanding internationally is a strategic way to strengthen competitiveness at home while opening doors to new revenue streams abroad. Whether the focus is on forming partnerships to enhance operations in Aruba or establishing a presence in other...
Good to Know: Aruba’s Carnival: A Cultural Extravaganza
Aruba's Carnival is a vibrant celebration that showcases the island's rich cultural heritage and diverse influences. Its evolution can be traced through several key phases: Early Beginnings (1921–1945): The roots of Aruba's Carnival date back to 1921, when social...
Vacancy Tax: A Solution for Abandoned Buildings in Aruba’s Mainstreets
In both Oranjestad and San Nicolas, long-term vacant buildings have become a growing problem. These vacant properties contribute to a rundown appearance of the main streets and hinder economic and social vitality. Many owners, often without mortgage burdens, demand...
Upgrading Aruba to Attract High-Spending Tourists
Aruba’s tourism industry is vital to its economy, but to attract high-spending tourists, the island must elevate its offerings. Affluent travelers seek more than sun and sand—they want luxury, exclusivity, and authentic experiences. Upgrades in accommodations,...
Other News
McIlroy Joins Elite Company with $100M PGA Tour Earnings
Rory McIlroy has officially joined one of the most exclusive clubs in professional golf. The Northern Irishman became just the second player in PGA Tour history to earn over $100 million in career prize money, following in the footsteps of golf legend Tiger Woods....
Yankees’ New ‘Torpedo Bats’ Prompt Debate After Historic Power Surge
The New York Yankees are generating buzz across Major League Baseball following their introduction of a new bat design that helped fuel a record-breaking performance. Known as "torpedo bats," the new equipment contributed to a historic nine home runs in a single game...
Drugmakers Tumble After Top FDA Vaccine Chief Steps Down
The sudden resignation of Dr. Peter Marks, the head of the FDA’s Center for Biologics Evaluation and Research, has sent shockwaves through the pharmaceutical and biotech industries. Dr. Marks, a central figure in the U.S. vaccine rollout during the COVID-19 pandemic,...
Gold and Geopolitics: Germany’s Warning Sparks Debate on U.S. Reserves
Germany is once again raising questions about the safety of its gold reserves stored abroad, particularly the large share held at the Federal Reserve Bank of New York. With over 3,351 tonnes of gold, Germany is the second-largest holder of gold reserves in the...
Consumer Confidence Hits Four-Year Low Amid Rising Recession Fears
Consumer confidence in the U.S. has fallen sharply, signaling rising anxiety among Americans about the economy’s direction. According to the latest survey by the Conference Board, the consumer confidence index dropped by 7.2 points in March, reaching 92.9—the lowest...