ARUBA, Jan. 14, 2025 – Activemirror. is thrilled to announce the release of its debut album, "Though The Night Is Not Over," which will be available on major streaming platforms starting Friday, Jan. 17, 2025. Recorded in late 2024, the album features the...
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Activemirror. Announces Debut Album “Though The Night Is Not Over”
Should the Aruba Tourism Authority Be More Independent?
The Aruba Tourism Authority (ATA) plays a pivotal role in driving the island’s economy, contributing significantly to employment and revenue through its efforts to attract visitors. However, questions arise about whether the ATA operates with sufficient independence...
Discover Aruba’s Hidden Treasures: Hiking Adventures on a Desert Island
Aruba, famous for its turquoise waters and white sandy beaches, has a hidden side that adventurous travelers can’t afford to miss. Beyond its vibrant culture and iconic resorts, this desert island in the Caribbean offers a range of stunning hiking experiences that...
Cash Resurgence in Aruba: A Backward Step or a Necessary Adjustment?”
In recent months, a new trend has emerged across Aruba’s business sector: the shift away from accepting bank cards or charging customers an extra fee for card transactions. This shift is driven by rising transaction fees imposed by financial institutions, with some...
“Supporting Local Businesses in Aruba: Economic Growth or Financial Strain?”
The "Buy Local" movement has gained traction in Aruba, with initiatives like AWEMainta advocating for supporting local businesses as a way to strengthen the island’s economy. The premise is simple: when residents choose locally made goods and services over imports,...
Integration as a Foundation for Aruba’s Next Chapter
Aruba’s thriving tourism industry serves as the backbone of its economy, attracting millions of visitors annually. Central to this success is a significant yet often overlooked group—Spanish-speaking immigrants. These individuals form a critical segment of the...
Strengthening Aruban Businesses Through Global Partnerships
For Aruban businesses, expanding internationally is a strategic way to strengthen competitiveness at home while opening doors to new revenue streams abroad. Whether the focus is on forming partnerships to enhance operations in Aruba or establishing a presence in other...
Good to Know: Aruba’s Carnival: A Cultural Extravaganza
Aruba's Carnival is a vibrant celebration that showcases the island's rich cultural heritage and diverse influences. Its evolution can be traced through several key phases: Early Beginnings (1921–1945): The roots of Aruba's Carnival date back to 1921, when social...
Vacancy Tax: A Solution for Abandoned Buildings in Aruba’s Mainstreets
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Upgrading Aruba to Attract High-Spending Tourists
Aruba’s tourism industry is vital to its economy, but to attract high-spending tourists, the island must elevate its offerings. Affluent travelers seek more than sun and sand—they want luxury, exclusivity, and authentic experiences. Upgrades in accommodations,...
Editorial: A Strong Leader Makes a Strong Team: How Inspiration Makes the Difference
Leadership is more than a title. It is an art, a responsibility, and a test of character. A great team can thrive under the right leader, but it can also fall apart under a leader who doesn't know how to inspire. As the saying goes: "Under enough pressure, everything...
Vale Croes: The Pioneer of Aruban Culture and Humor
A Legendary Entertainer and Singer Rudolfo Valentino "Vale" Croes (November 5, 1951 – April 6, 2015) is considered an icon of Aruban culture. Known for his unforgettable humor, singing talent, and love for the island, he made a deep impression on the local...
Reforms for a Sustainable Budgeting System in Aruba
In the recent report on the Land Package of Aruba, titled "Implementation Agenda and Report for the Land Package of Aruba (September 1, 2024 – March 31, 2025)," financial management reforms in Aruba mark a new phase in the development of transparent, efficient, and...
Growth of Tourism in Aruba in November 2024: Key Statistics and Trends
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Agri Innovation Park and Sustainable Growth: The New Horizon for Aruba’s Agriculture
In the recent implementation agenda for the Aruba Land Package (September 2024 - March 2025), the primary sector of Aruba is presented as a crucial pillar for sustainable economic development and food security. The report highlights various initiatives and strategies...
Changes to Aruba Online ED-Card Procedure Affecting Non-Resident Students
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AI Revolution in Sports Judging: X Games Leads the Charge
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Pope Francis Takes Decisive Action: Dissolves Scandal-Plagued Catholic Group
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Why the U.S. Decided to Cut Ties with the WHO and What’s Next
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Humanitarian Crisis in Catatumbo Region: Violence and Displacement
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