Disney’s world-renowned theme parks are beginning to feel the effects of global economic headwinds and shifting travel patterns, as attendance figures continue to decline. Long considered magical escapes for families, Disney’s U.S. parks are now navigating a challenging landscape shaped by rising costs, changing consumer behavior, and a drop in international tourism.

In 2024, Walt Disney World in Florida saw a significant decrease in foot traffic, with attendance falling by as much as 15% compared to 2023. That sharp contrast comes after a strong rebound year in 2022, when the easing of pandemic restrictions released a flood of pent-up travel demand. However, inflation and tighter budgets have since forced many potential visitors to rethink their vacation plans. What used to be an affordable dream vacation is now a costly financial decision.

A four-night stay at Disney’s budget-friendly “value resorts,” including park tickets and food, now averages around $4,300—up more than $1,000 since 2019. Guests opting for “deluxe” accommodations could easily spend over $7,000. Much of the increase is tied to price hikes and the addition of fees for services that were once free, like shuttle transportation and early park access. For many families, these added expenses have placed a Disney trip just out of reach.

Adding to the concern is a noticeable decline in international visitors, who typically account for a significant portion of Disney’s revenue due to their longer stays and higher spending habits. Travel to the U.S. is projected to fall by 5% this year, with Canadian tourists—the largest international group—dropping by 15%. Experts point to rising airfare costs, global economic uncertainty, and recent trade tensions as key factors behind the dip in global tourism.

To counteract these trends, Disney has ramped up efforts to draw visitors back to its parks. The company recently debuted new attractions such as TRON Lightcycle / Run and Guardians of the Galaxy: Cosmic Rewind, with more major projects in the pipeline. Disney has also reintroduced perks for annual passholders and offered limited-time discounts to help fill parks during slower periods.

Despite these efforts, there’s growing evidence that financial pressures are weighing heavily on guests. A number of visitors have reported going into debt to afford a Disney vacation, with some even describing the trip as a financial burden rather than a joyful experience. Reports of increased mental stress tied to the cost of Disney trips have surfaced, highlighting how rising prices are changing the emotional tone of the “Happiest Place on Earth.”

Still, Disney isn’t backing down. The company has announced plans to invest $60 billion in its parks and cruise lines over the next decade, signaling a long-term strategy to refresh its offerings and attract a new generation of guests. While attendance may be cooling now, Disney is betting that innovation, nostalgia, and global brand loyalty will keep its parks at the top of vacation wish lists in the years to come.