Indian media company AFK Gaming has taken a significant leap into the realm of marketing and public relations with the launch of its latest vertical, Max Level. Led by AFK’s Co-Founder and Chief Revenue Officer Siddharth Nayyar, Max Level sets its sights on providing a diverse array of services aimed at assisting brands in connecting with gaming and esports audiences.

AFK Gaming, a prominent figure in the gaming and esports scene since its establishment in 2012, has primarily focused on industry news coverage and B2B services. However, with the introduction of Max Level, the company consolidates its B2B offerings under a single banner.

Based in Noida, India, Max Level provides brands with a multitude of avenues to engage with gaming and esports communities. These include campaign management, intellectual property (IP) development, and influencer programs. Furthermore, the vertical’s launch sees AFK Gaming expanding its portfolio to encompass PR and communications services.

Over the years, AFK Gaming has cultivated relationships with key industry stakeholders, counting the ESL FACEIT Group, NODWIN Gaming, OpTic Gaming, and HyperX among its previous collaborators.

The unveiling of Max Level comes at a time when esports and gaming agencies are experiencing a surge in activity. Bright Up Agency, founded by esports commercial veterans Dominic Müller and Marco Niemann, seeks to facilitate partnerships between esports entities and brands. Similarly, MIRAI, an influencer marketing and advertising agency, emerged from live-streaming analytics platform Streams Charts. Additionally, global creative agency XL STUDIO was established by esports veterans Mark Carter and Jason Spiller.

Reflecting on the launch, Siddharth Nayyar expressed enthusiasm about leveraging AFK Gaming’s extensive experience within the esports ecosystem. “With Max Level, we aim to share our decade-long knowledge and insights to assist brands in effectively engaging with gaming and esports audiences worldwide,” Nayyar stated. “We are grateful for the support of our existing clients and partners and eagerly anticipate forging new relationships moving forward.”

The emergence of Max Level signals AFK Gaming’s commitment to furthering its influence within the gaming and esports sphere, promising innovative solutions and unparalleled expertise for brands seeking to navigate this dynamic landscape.