Photocredit: AFP

Super Bowl LIX may have been a one-sided affair, but that didn’t stop it from becoming the most-watched Super Bowl in history. According to Fox Sports, the game drew an average of 126 million viewers across Fox, Fox Deportes, Tubi, Telemundo, and the NFL’s digital platforms, setting a new record for the most-watched Super Bowl ever.

Peak Viewership Reaches 135.7 Million

Despite the Philadelphia Eagles dominating the Kansas City Chiefs, fans still tuned in at unprecedented levels. Viewership peaked at 135.7 million during the second quarter between 8:00-8:15 p.m. ET, when the game was still competitive. This marked the highest single-quarter audience for a Super Bowl in history.

While some expected that the lopsided scoreline might lead to viewership drop-offs, Fox’s record numbers suggest that fan engagement remains high, even when the game itself lacks suspense.

Streaming Viewership Hits New Milestone

A major highlight of this year’s Super Bowl was the surge in digital and streaming viewership. Super Bowl LIX recorded a record-breaking 14.5 million streaming viewers, demonstrating the growing popularity of alternative broadcasting methods.

Fox’s free streaming platform Tubi played a significant role in this success, accounting for 13.6 million of the total streaming audience. This signals a shift in how sports fans consume live events, with streaming platforms becoming increasingly integral to major broadcasts.

Fox’s Ratings Success and NFL’s Digital Strategy

Fox, which held the exclusive rights to broadcast Super Bowl LIX, has every reason to celebrate. The record-breaking numbers highlight the continued appeal of the Super Bowl as a must-watch event, even in an era where traditional television viewership is declining.

The NFL’s emphasis on expanding its digital reach also paid off. By making the game accessible through multiple streaming services, Spanish-language broadcasts, and digital platforms, the league successfully attracted a broader and more diverse audience.

More Detailed Data Expected

Fox and Nielsen are expected to release a more detailed breakdown of viewership statistics on Tuesday. Analysts will be looking at factors such as regional ratings, demographic trends, and streaming engagement levels to understand the full impact of this historic broadcast.

One thing is clear—Super Bowl LIX cemented itself as a record-breaking spectacle, proving once again that the NFL remains the undisputed king of American sports broadcasting, even in the era of digital transformation.