Caitlin Clark, renowned as the most prolific scorer in NCAA Division I history and the top overall pick in the WNBA draft, is reportedly on the verge of securing another monumental achievement. The star athlete is set to extend her partnership with Nike through a groundbreaking $28 million contract spanning eight years, which includes the development of her own signature shoe.

Reports from The Wall Street Journal and The Athletic have unveiled the impending deal, citing sources familiar with the negotiations between Nike and Clark’s representatives. Excel Sports Management, the agency representing Clark, refrained from commenting on the matter, while Nike has yet to respond to requests for confirmation.

Clark’s initial name, image, and likeness deal, inked in 2022, concluded at the end of the 2023-24 season, paving the way for negotiations on this lucrative new contract.

If finalized, the proposed agreement would mark the most substantial sponsorship deal ever secured by a women’s basketball player, elevating Clark’s status as a trailblazer in the sport. Notably, other major sportswear brands such as Under Armour and Adidas also engaged in discussions with Clark’s team in February, as reported by the WSJ and Athletic.

Under Armour extended an offer of $16 million over four years, while Adidas proposed $6 million over the same duration, with both contracts including the creation of a signature shoe. Puma showed interest initially but withdrew from negotiations upon learning that the bidding would commence at $3 million per year, according to the WSJ.

Clark’s imminent deal with Nike represents a significant milestone not only for her career but also for the women’s basketball industry as a whole. As the sport continues to gain recognition and investment, athletes like Clark are redefining the landscape and setting new standards for sponsorship and endorsement opportunities.

The reported agreement underscores Nike’s commitment to supporting and empowering female athletes, amplifying their visibility and influence on a global scale. With Clark at the forefront of this groundbreaking partnership, the future of women’s basketball appears brighter than ever, poised for continued growth and success both on and off the court.