Swedish voice actress Matilda Smedius, known for breathing life into Brigitte in Overwatch 2, has become a co-owner of European esports organization Ex Oblivione. This move marks a significant shift for Smedius, venturing beyond voice acting and into the world of competitive gaming ownership.

Ex Oblivione boasts a strong history, establishing itself as a top-performing tier-two team since its inception in 2019. The organization has secured notable players like Niclas “sHockWave” Jensen and Daniel “FunnyAstro” Hathaway, both veterans of the now-dissolved Overwatch League.

This collaboration brings together Smedius’ passion for Overwatch and her desire to contribute directly to the competitive scene. Ex Oblivione is currently undergoing a complete revamp, aligning with the return of organized Overwatch through the Overwatch Champions Series (OWCS). Smedius joins co-owners Kevin Hondijk and Vidyuth Manu, aiming to establish Ex Oblivione as a prominent force in the upcoming OWCS season.

Beyond the competitive aspect, Ex Oblivione is adopting a unique set of values. The organization prioritizes a player-centric approach, fostering a supportive and healthy environment for players, staff, and fans alike. They also pledge to achieve net zero emissions, demonstrating a commitment to environmental sustainability. This resonates with the broader trend within the gaming industry, where community-focused models are gaining traction, particularly in the wake of recent industry-wide layoffs.

Smedius’ involvement transcends the boundaries between voice acting and competitive play. Her presence directly connects various facets of the Overwatch ecosystem, potentially fostering a more integrated and engaged community. While collaborations between talent and esports organizations aren’t uncommon, Smedius’ co-ownership signifies a deeper level of involvement, potentially paving the way for similar ventures in the future.

This move signifies a unique chapter for Smedius and Ex Oblivione. The esports landscape is undoubtedly taking an interesting turn, and the success of this collaboration remains to be seen. One thing is certain: Smedius’ co-ownership injects a fresh perspective into the Overwatch scene, and the upcoming OWCS season will be a key test of Ex Oblivione’s revamped structure and values.