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Fri, Nov 08 | 7:34 am

Is the Internet Killing TV Stars like TV Killed the Radio Star? Not Quite!

by | Feb 21, 2024

Do you know the song that goes like “Video killed the radio stars, Video killed the radio stars”? No? You know, the song from the Buggles? Still no? Ask your grandparents then, it’s a good song I promise… 

Anyway, in the eternal battle between old and new media, it’s tempting to draw parallels between the demise of radio stars with the supposed decline of TV celebrities in the age of the internet. But is the internet truly wielding the same scythe of obsolescence that TV once brandished? Let’s dive into the digital rabbit hole and explore.

Sure, there are similarities. Both radio and TV stars had their worlds rocked by new media. When television burst onto the scene, radio stars found themselves scrambling for relevance in a visual world. Fast forward to today, and the internet has disrupted the traditional TV landscape, offering many alternatives and challenging the supremacy of established stars.

Accessibility is another shared trait. As TV made music videos and personalities accessible to the masses, the internet has democratized fame, offering platforms for anyone with a smartphone and a dream to become an overnight sensation. This newfound accessibility has undoubtedly shaken up the hierarchy of stardom.

But here’s where the plot thickens and the differences emerge. Unlike radio, which faded into the background as TV took center stage, television has proven remarkably resilient in the face of internet competition. Its immersive experience and communal viewing rituals have ensured its survival, even as streaming platforms proliferate.

Moreover, the internet hasn’t just killed off TV stars; it’s given birth to a new breed of online celebrities. Niche markets have flourished, allowing creators to cultivate dedicated fanbases around specific interests, from gaming to beauty tutorials. The evolution of starship has seen traditional TV personalities adapt and thrive in the digital realm, leveraging social media and streaming platforms to expand their reach.

In the end, it’s not a tale of one medium triumphing over another but rather a saga of adaptation and evolution. The internet hasn’t killed TV stars; it’s simply transformed the landscape, offering new opportunities for fame and fortune. So, while the radio star may have met its demise at the hands of television, the TV star is proving to be far more resilient in the internet age. Long live the stars, in whatever form they may take!

Oh, and about the song about the Buggles, here it is, enjoy. Also, here’s a fun fact: This was the first song that played on MTV.

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