Aruba, Aruba (February 29, 2024): The sun-drenched shores of Aruba are calling Colombian travelers, as the Aruba Tourism Authority (A.T.A.) launches its new campaign, “The Aruba Effect,” at the ANATO tourism trade show in Bogotá.

This campaign goes beyond simply promoting picture-perfect beaches. It delves deeper, aiming to capture the essence of the unique experiences and positive feelings that linger long after a vacation in Aruba.

“The Aruba Effect” highlights not just the destination’s natural beauty, but also its diverse offerings, from cultural immersion to adventure activities. It emphasizes the lasting positive impact a trip to Aruba can have on visitors, creating a sense of well-being and happiness they carry with them even after returning home.

This targeted campaign reflects the growing importance of the Colombian market for Aruba’s tourism industry. With a record-breaking 50,000 Colombian visitors in 2023, A.T.A. aims to maintain this momentum in 2024. To achieve this, the campaign will utilize a multi-pronged approach, encompassing advertising, public relations, social media, and influencer marketing.

A.T.A. emphasizes the warmth and safety Aruba offers Colombian travelers, positioning it as the ideal destination for families, couples, friends, or solo adventurers.

“The Aruba Effect” signifies a strategic shift, aiming to attract visitors seeking an enriching experience that transcends a typical beach getaway. Aruba, the “One Happy Island,” hopes to leave a lasting impression on Colombian travelers, making them feel not just rested and rejuvenated, but genuinely happy.